Vodafone Idea Ltd. which is also known as Vi lost its 5.7 million customers in December, now reported as the biggest loss of customers since March 2020. The operator has been consistently losing users over the past year as it reduces its loss-making operations. The operator’s subscriber base fell to 304 million in Q3.

Vodafone Idea, which has now re-branded to Vi, is rapidly losing its market share as rival operators push on with investments towards network rollout and upgradation. The operator may lose 50-70 million subscribers in the next 12 months. According to the analysts, after losing over 155 million subscribers in the last nine quarters, Vi's consolidated net loss grew to ₹6,438.8 crores in the third quarter ended December 31, 2019, an increase from ₹5,004.6 crores posted during the corresponding quarter of the previous year.

These losses are growing at a time when its competitors Bharti Airtel added 4 million customers, and Reliance Jio added 4.7 million new customers in December. Vodafone’s subscriber base fell to 304 million in Q3 from 311 million in Q2.