Netflix Inc. on Tuesday posted its weakest subscriber gains in four years due to an increase in competition, pandemic restrictions easing up, and live sports returning to television. The company added 2.2 million paid subscribers globally during the third quarter, missing Wall Street’s target of 3.4 million, also its forecast.

 

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Netflix’s earnings per share also landed below analyst expectations at $1.74. The consensus forecast was $2.14, according to IBES data from Refinitiv. According to Ross Benes, an analyst with eMarketer, “Domestic subscribers were nearly flat, which highlights Netflix’s saturation in the US.” With domestic additions slowing, revenue growth will likely come from price increases. The company reported a blockbuster quarter at the start of the worldwide COVID-19 pandemic, adding 15.8 million paying customers from January through March. But, had also warned investors that the surge in new sign-ups would fade in the latter half of the year as the pandemic restrictions eased. Netflix forecasted that during the fourth quarter, it would try bringing in six million new subscribers around the globe. This forecast was half-million short of the 6.51 million that the analysts expected.

Netflix is trying to win new customers and fend off competition as viewers embrace online entertainment. It acknowledged an increase in due to many competitors (such as Walt Disney and Warner media), have restructured themselves to compete more directly for video subscribers.

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