The recent German NMR tests conducted on various brands of honey regarding their purity has created a great impact on consumers and various brands that were flagged as providing adultered honey to their consumers. Now Marico, the maker of Saffola honey, and Dabur the maker of Dabur honey are fighting over claims about their honey passing the NMR tests and acquitting each other for the other being misleading.

 

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Marico has filed a complaint before the Advertising Standards Council of India (ASCI) challenging Dabur’s claim about their Honey passing the German NMR test, which has been admitted by the ASCI for further hearing. Following is the statement made by Marico on Sunday “Marico filed an intra-industry complaint dated October 1, 2020, before the ASCI, against the ‘NMR tested pure honey’ claim by Dabur for its product Dabur Honey. The claim ‘NMR tested’ was considered false and misleading by implication and omission and upheld under Chapter 1.4 of the ASCI Code,”

Dabur also retaliated saying that it is filing a complaint against Marico before the ASCI, for claiming that their Saffola Honey has cleared the said NMR test. Quoting the words spoken by Dabur in a statement on Sunday “...their Saffola Honey sample from the market has failed the NMR test. Test reports indicate the presence of sugar syrup in Saffola Honey. Their claim on the NMR test is misleading,” Irrespective of the upcoming decision, these companies are sure to experience a fall in their market shares.

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