PhonePe, India’s digital payments platform, announced taking up six different sponsorships for the upcoming season of the Indian Premier League. PhonePe is the official co-presenting sponsor for the television broadcast of IPL 2021 on Star Sports Network and is also the Associate Sponsor for the digital broadcast of IPL on Disney+Hotstar.

The company will also be sponsoring four IPL franchises this season – Chennai Super Kings, Delhi Capitals, Mumbai Indians, and Royal Challengers Bangalore. Sameer Nigam, Founder & CEO of PhonePe, spoke about launching their most aggressive national marketing campaign starting with IPL 2021 from the next month and investing even more profoundly on IPL this year by taking up 6 different sponsorships. According to him, as the category leader, it is their vision and ambition to bring digital payments to every Indian household and their aggressive marketing efforts are in line with this strategic priority.

PhonePe is co-sponsoring IPL third year in a row and its campaign will run equally aggressively across multiple platforms including TV, digital and social media platforms this year in addition to its co-sponsorship. The strategy will focus mainly be on expanding the user base of PhonePe from the current 280 million users to 500 million by December 2022 and drive preference for PhonePe among millions of new-to-digital users.